In our recent collaboration with Crocs and Pixar for the Crocs Toy Story collection, our comprehensive marketing efforts yielded impressive results. We engaged 5 influencers, achieving a total of 972,694 impressions and an outstanding engagement rate of 41.80%. Our campaign reached a combined follower base of 3,017,700, directly impacting 62,799 accounts. Additionally, our strategic PR releases generated 601,985 impacts across 10 releases, amplifying the reach and success of this exciting collaboration.
PIXAR - CROCS
601,985 from PR releases
Impacts
Influencers
5 influencer ,
impacts 62,799 accounts
PR notes
10 releases
Reach
Influencer strategy 3,017,700
Orange Global Services implemented a targeted influencer marketing strategy by selecting 5 influencers with substantial reach and high conversion rates.
These influencers created engaging videos for TikTok and Instagram, seamlessly integrating the Crocs Toy Story collection into their content.
Their efforts, in collaboration with the Crocs Mexico social media account, generated significant buzz and drove impressive engagement across platforms, showcasing the magic of the Crocs Toy Story collection to a broad and enthusiastic audience.